Marta Vidal

There's something to be said about balance in photography, it's an enigmatic trait that can often be hard to pin down and quantify. In its simplest form a balanced photograph has multiple elements working in harmony, nothing feels unnecessary, nothing included that need not be, the right amount of background, foreground, colour clashes and symmetry or asymmetry. Marta Vidal's work falls head first into this realm of photographic balance but doesn't stop there; the colour palettes are sombre even when they're full of colour and brightness and there's a lingering atmosphere that can't quite be pinpointed. Marta's eye is razor sharp. We recently spoke to her to get her brief perspective on photography and what makes her work stand out so much in an saturated photography market.

As a Barcelona based photographer, what do you think makes this city such an inspiring canvas to shoot?

Barcelona is a place where there is a lot of light and that can be very helpful in finding inspiration. Near Barcelona you have the sea, the mountains and nature and it’s very inspiring to me as well.

What would you classify your style as? And how did you develop that style into becoming endemic of yourself?

My photography reflects my emotions and what I feel at certain moments but I’d say from a visual point-of-view that I'm very drawn to architecture and graphic compositions, also soft colour palettes and empty spaces draw me in. 

Your work can often feel quite restricted in a sense due to tight crops, is this something you set out to do or a more natural approach to framing and inclusion in your photos?

I love to shoot with telephoto lenses like a 135mm so that I can compose almost entirely while I shoot, I rarely frame my photographs afterwards in post-production or anything like that.

Tell us about your client work and the people and companies you’ve worked for, what stands out?

I have worked for a variety of clients and I've learnt that every project is different. I feel lucky because these clients trust me and I get to take part in all the process work from the beginning, in the pre-production phase till the end, controlling the post-production of the images and the final look.

Has working jobs as a photographer changed your perspective on photography? Has it had an influence on your non paid photographic work?

My non-paid photographic work is obviously more free and open and less rigid but I always try to express my own personal style in my paid photographic work. I include and reference all the imagery that I like in the sessions I do for clients. I would say that I believe my paid photographic work is highly influenced by my non paid photographic work and so the more I learn from one the more I can apply that to the other.

Some would say that your personal work can be very emotive, contrasting and moody, would you agree?

Photography is very subjective and so if my images can transmit something to someone then I see that as a gift. As I said earlier my photography often reflects my own emotions, it's a useful outlet.

What are some of other things you enjoy doing outside of photography? Do they fuel your photographic creativity or do they tend to stand alone? 

I obviously love architecture and it definitely fuels my photography. I also like to dance, to cook, to travel and discover new places. I think I get inspiration from all of these things, they find a way into my images.

How have you managed your creative expression throughout COVID-19 being in a country so heavily quarantined like Spain?

I've been at home for 72 days and I’ve tried to use this time to explore my neighbourhood and surroundings a little more. I've found that there is always something to shoot, an interesting light or a random object at home. From this unique experience I'm actually going to be preparing a photo book that will hopefully be out soon. So really I've just been documenting my own life as it feels like that's all I can currently do.

Do you have any future projects or work coming up that excites you?

Most of the projects I was involved in have stopped during COVID-19 but the photo book is one of my favourite new projects that I am excited by because I am working with an editor/designer that I really like and it’s my first photo book, so I cannot wait to release it.

What is your go-to camera equipment?

I use a Canon 5D Mark IV with a myriad of lenses for my paid work. I also love shooting with a 50mm lens. I have a Fujifilm X100F that I use for more daily photography and as my carry everywhere camera. I use a Rolleiflex, a Contax, or a Leica for when I shoot with film.

What advice would you give to other photographers out there looking to make a name for themselves?

If you really want to be a photographer then believe in it and keep trying, you’ll have to work hard so you must really want it.

To see more of Marta's work visit

Marta Vidal